Meta to cut 10% of metaverse arm this week amid AI push: Report

1/13/2026, 3:01:47 AM
LyanBy Lyan
Meta to cut 10% of metaverse arm this week amid AI push: Report

Meta Reportedly Planning Cuts in Metaverse Arm Amid AI Focus

Meta's Reality Labs, the division responsible for the company's metaverse initiatives, is reportedly preparing for staff reductions. These potential cuts are surfacing as Meta increasingly prioritizes investment in artificial intelligence (AI) development, suggesting a potential shift in strategic focus.

The reported staff reduction within Reality Labs highlights the ongoing tension between Meta's metaverse ambitions and the rapidly evolving landscape of AI. While the metaverse remains a long-term vision, the immediate opportunities presented by AI are seemingly compelling the company to reallocate resources.

Expert View

The potential restructuring within Reality Labs reflects a broader trend observed across the tech industry, where companies are actively reassessing their investment strategies in light of AI advancements. While Meta has made significant investments in the metaverse, the path to widespread adoption and profitability remains uncertain. In contrast, AI is already demonstrating tangible benefits across various applications, from improved advertising algorithms to enhanced content creation tools.

From a market perspective, this pivot could be interpreted as a pragmatic response to investor pressure. Meta's metaverse investments have been scrutinized due to the lack of immediate returns. By emphasizing AI, Meta can potentially showcase more readily achievable progress and demonstrate a commitment to technologies with clearer near-term revenue potential. This doesn't necessarily signal a complete abandonment of the metaverse, but rather a strategic recalibration of priorities.

What To Watch

Several key areas warrant close observation in the coming weeks and months. Firstly, the specific details of the restructuring within Reality Labs will provide insights into the extent of Meta's commitment to the metaverse. The types of roles being eliminated, and the projects being scaled back, will offer clues about the company's long-term vision.

Secondly, it is crucial to monitor Meta's AI investments and product releases. The company's success in leveraging AI to improve its core business and develop new revenue streams will ultimately determine the market's perception of this strategic shift. Furthermore, monitoring competitor activities in both the metaverse and AI spaces is vital to understand Meta’s position within the overall technology landscape.

Finally, the overall macroeconomic environment and investor sentiment will likely play a role in shaping Meta's future direction. If the market continues to favor AI investments, Meta will likely double down on this area. However, if the metaverse narrative regains momentum, the company may reconsider its resource allocation.